The customer service staff, or commonly called the front desk staff, is the core of the gym. They will frequently interact, communicate and maintain an excellent relationship with both the members and management staff. The staff is responsible for carrying out key functions for operating the gym, which are: a) providing exceptional customer service and account administration to current gym members b) creating and maintaining an exceptional atmosphere in the gym c) selling memberships to non-members d) keeping the gym and all equipment exceptionally clean and in good working order. In addition, the customer service staff also monitors the gym environment and operations on a daily basis and offers improvements when needed. The staff is required to use excellent communications and teamwork to carry out all job duties and requirements.